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This course provides a comprehensive overview of marketing principles and strategies. Students will learn the fundamental concepts of marketing, including market research, consumer behavior, branding, advertising, digital marketing, and more. Through case studies, discussions, and practical exercises, students will develop the skills necessary to create effective marketing campaigns and strategies.

Course Objectives:

Understand the core principles and concepts of marketing.

Analyze market trends and consumer behavior.

Develop strategies for market segmentation and targeting.

Create compelling brand identities and positioning.

Explore various marketing channels and tactics, including digital marketing.

Evaluate the effectiveness of marketing campaigns.

Apply marketing principles to real-world scenarios and case studies.

Each session will include a mix of lectures, discussions, activities, and multimedia presentations to enhance learning and engagement. Additionally, guest speakers from the industry may be invited to provide insights into specific topics.