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This course is designed to provide students with the essential skills and knowledge needed to start and run their own businesses. Through a combination of lectures, case studies, practical exercises, and guest speakers, students will learn about the entrepreneurial process, including idea generation, business planning, marketing, financing, and managing growth. By the end of the course, students will have developed a comprehensive business plan and be prepared to embark on their entrepreneurial journey.

Course Objectives:

Understand the fundamental concepts of entrepreneurship and the entrepreneurial mindset.

Develop skills in idea generation and opportunity recognition.

Learn how to create and evaluate business models.

Gain knowledge in market research and marketing strategies.

Understand the financial aspects of starting and running a business.

Develop skills in business planning and pitching to investors.

Learn strategies for managing growth and scaling a business.

Note: This course emphasizes hands-on learning and practical application of entrepreneurial skills. Students will have the opportunity to work on their own business ideas, receive feedback from peers and instructors, and refine their plans throughout the course. Guest speakers and industry experts will provide additional insights and inspiration.