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Short Summary
Description
The Design and Run a Juice Stand project is a project based learning Entrepreneur and Critical Thinking Activity for students in grades 5-8 (depending on the math students have covered).
Math includes: addition, subtraction, multiplication, division, percentages, rounding to nearest place value, pre-algebra. Students with fewer math skills can complete the design and general business planning portions. Only the profit portion includes percentages and pre=algebra and comes with an answer key to explain the math.
Learning Outcomes: This Juice Stand Project is a Project-Based Learning (PBL) initiative that seamlessly integrates various subjects, fostering a holistic learning experience. Students will engage in activities that encompass: math, design, critical thinking, English Language Arts (ELA), informative writing, strategic planning, research skills, technological proficiency, artistic expression, and creative thinking.
Objective: The primary objective of this project is to immerse students in the entrepreneurial world and foster a clear understanding of what it takes to operate a Juice stand. This experience will encourage students to develop essential skills in planning, teamwork, decision-making, and resource management. Through the project, students will gain insight into the details of entrepreneurship and learn how to create a successful business model, from crafting a brand identity to managing finances.
Student Inquiry: A crucial element of this project is the investigative aspect. Students will research various facets of running a Juice stand. They will also explore marketing strategies and customer attraction techniques to make informed decisions for their Juice Stand.
Motivating Question: The central question guiding this project is: "How can we create and run our own juice stand successfully?"
Project Activity Pages
- Brainstorming Your Juice Stand
- My Juice Stand Theme
- Design your Menu
- List of Ingredients
- Name, Logo, Branding
- Recipe Development
- Market Research
- Marketing Strategies
- Juice-Gram
- Customer Service Plan - How Many Workers?
- Supplies Needed
- Calculating Costs
- Determining Profit
- Start-up Investment
- Making Money
- What if…Challenges
- ReflectionFinal Projects
Student Decision-Making: Throughout this project, students will have the autonomy to make decisions that mirror real-life entrepreneurial scenarios. They will decide on various aspects such as the Juice stand’s name, logo, menu offerings, pricing strategies, and roles within the business. These choices will empower them to think critically and creatively while developing essential business skills.
Feedback/Revisions: Students will actively participate in the feedback and revision process. They will reflect on their experiences, offering insights into what aspects of the project went well, what challenges they encountered, what fascinated them the most, and what additional knowledge they seek. This feedback loop encourages continuous improvement and provides opportunities for self-guided research and extension activities, allowing students to expand their understanding and skills.
Published Product: At the culmination of the project, students will have the opportunity to choose how they present their entrepreneurial journey. Options include creating an awareness campaign for their Juice Stand, and compiling a book of unique juice and smoothie recipes. These choices foster creativity and allow students to showcase their newfound knowledge and skills.
Extension Activities include: a menu innovation challenge, marketing campaign development, and a customer feedback/survey, sourcing locally.
This project has a total of 18 activities that can be done 30-40 minutes at a time over 2-3 weeks. Students can organize activities into a binder or staple them together for a comprehensive project package.
The project encourages students to utilize a wide range of resources, including the internet, textbooks, maps, and their peers to enhance their understanding and innovation. Each student will embark on a unique journey within the project, culminating in a presentation that enables their peers to glean insights from their discoveries if that is the direction you want to take the project. Students can also complete the project independently and without collaboration.
Additionally, students are encouraged to use colored pencils, markers, crayons, or other artistic tools to decorate their project materials. There are resources and extension activities provided for students who wish to delve deeper into the subject matter.
Any or all of the pages in the pdf file can be printed and used for students across a wide range of ages/skills, or collaboratively with kids of different ages. For example, younger kids may focus more on the design and drink recipes for the stand while older kids may also include the business plan and profit margin aspects of the project.
Depending on your student’s needs, there are several pages of scaffolding information, including vocabulary, facts, reading list, and weblinks. Scaffolding can be done at any stage throughout the project as needed.
Total Pages: 43 pages
Answer Key Included
Time: approximately 1-2 weeks
